Coding in Classic Grounded Theory: I’ve Done an Interview; Now What?
نویسندگان
چکیده
منابع مشابه
entrepreneurial marketing model for smes based on classic grounded theory
small and medium enterprises (smes) have distinctive characteristics that differentiate them from their larger counterparts. one of these characteristics is marketing; poor marketing skills in smes would lead to low performance and, in extreme cases, to failure. therefore, adopting a marketing strategy based on small business analysis is the fundamental requirement of any successful sme. the te...
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ژورنال
عنوان ژورنال: Sociology Mind
سال: 2016
ISSN: 2160-083X,2160-0848
DOI: 10.4236/sm.2016.64014